Data and decision-making

More and more companies are realising the benefits of becoming data-driven decision-making organisations.

So says Julian Ardagh, CEO at E-Intelligence, who says these businesses are in sharp contrast to those that make decisions based on self interests, hunches and speculation. “Data technology, such as that produced by E-Intelligence, has made it easier for any company to become a data-driven decision-making organisation,” he says.

Analytical Data Intelligence

Poor decision making was recognised as the main contributor for the global credit crisis and the underutilisation of business and customer data was identified by organisations as the lost asset in sound business decisions.

Organisations are dealing with more complex issues and reactive-decision making is no longer sufficient to meet business objectives. This explains why organisations are turning to data assets to maximize opportunities, reduce risk and improve returns.