Increase your Business Value with Business Analytics

Business analytics collects raw data, measures and analyses the data and transforms data into a competitive advantage to help you improve your business. The resulted analysed data supports sales growth and ROI.

Business analytics (BA) not only help the organisation culture and your business, but also the managers to sell the value of analytics better.

How the SMAC stack will steer your business growth

Social, mobile, analytics and cloud (SMAC) is transforming the way businesses do business, and Effective Intelligence is helping the smartest businesses transform their bottom lines with the SMAC trends.

As the business world is being rapidly transformed by the concept of SMAC stack, South African business intelligence expert Effective Intelligence (EI) continues to provide the best BI capabilities.

Not all analytics are created equal

South African business intelligence leader Effective Intelligence offers a myriad of rare analytics advantages that drive its clients’ competitive edge.

Successful companies, regardless of their size and industry, utilise the power of business intelligence and analytics. Business intelligence leader Effective Intelligence (EI) recently shared a range of advantages that its analytics solutions offer.

EI serves a discerning clientèle, having developed and optimised numerous state-of-the-art business intelligence solutions. The company talks about eight major differences between the analytics it offers, and those offered by conventional analytics.

Crucial Analytics for Credit Bureaus

Effective Intelligence Emerges as the Sole Saviour for Credit Grantors as New Amnesty Wipes Off Adverse Credit Information.

As a new credit amnesty is approved by a South African cabinet, credit bureaus and the lending institutions they serve brace themselves for potentially upsetting times. As a result of this amnesty, they will not have access to potential clients’ adverse credit history. Their biggest hope is their ability to utilise the analytical services, systems and solutions provided by companies such as Effective Intelligence.

Security Risks Associated With Big Data Analytics

Big data analytics enables decision makers in companies to make good decisions. These decisions are based on insight into the various business trends surrounding the enterprise. As decision makers utilise analytics to achieve this insight, they also need to identify, evaluate and minimise the risks associated with big data. The repercussions of revealing personally-identifiable information contained in the big data, albeit unintentionally, can be devastating.

Analytics to Save the Credit Industry

Defeating the Whole Purpose of Credit Bureaus

In the wake of the recent credit amnesty approved in South Africa, it seems that credit bureaus will be rendered powerless over their ability to assess a person’s credit history. This is a dangerous path since the primary purpose of a credit bureau is to provide credit givers with the credit history of potential clients.

What is optimization and why do you need it?

The first known use of optimization algorithms were recorded as early as 1857 and defined as the act, process or methodology of making something functional.   Website optimization or Search Engine Optimization (SEO) is the art of attracting visitors to your website with relevant keywords, page titles, URLs, Meta description and other important on-page SEO elements.

How Analytics Deliver

The understanding and usage of Data Analytics can either contribute significantly to effective business operations or it can be compared to valuable intelligence falling between the cracks and lost forever. The question is – how big a crack do you have in your organisation?

Data Analytics is a combination of highly qualified statisticians, data preparation, enhanced variables and detailed methodologies, aligned with an enterprise’s strategy.  Analytics encompasses these factors and analyses historical events to offer insights that help predict the outcome of future events.

Analytical Data Intelligence

Poor decision making was recognised as the main contributor for the global credit crisis and the underutilisation of business and customer data was identified by organisations as the lost asset in sound business decisions.

Organisations are dealing with more complex issues and reactive-decision making is no longer sufficient to meet business objectives. This explains why organisations are turning to data assets to maximize opportunities, reduce risk and improve returns.

4 key business areas depending on accurate address data

Accurate contact data is an organization’s most valuable asset.  Without question cell numbers and email addresses are very important for “instant” communication and email is cheaper and perhaps more reliable than “snail mail”.

The physical (residential) address is significantly undervalued in today’s “digital” communications age.  It is often only seen as a logical requirement for billing and tracing purposes or as a compliance requirement for FICA or RICA.   However, the lack of accurate data leads to poor campaign outcomes and unnecessary internal cost that are not only affecting marketers but have spread to analytics, operations, fraud and data quality.